Survey Research Methods Webinar: Social Desirability in Survey Research

Researchers who study sensitive social topics are often confronted with the problem of survey measurement error due to social desirability concerns. This free webinar for UIC faculty, staff and students will provide an overview of this important issue and consider various methodologies for addressing it. Tim Johnson, director of the UIC Survey Research Laboratory, will lead the discussion and share his insights as a 30-year veteran of survey research and as the current president of the American Association for Public Opinion Research.