Workshop II – Connecting to Your Business Audience through Storytelling

Universities and businesses can use storytelling as an effective tool in many ways – to interest people in one’s research for funding opportunities, to forge a committed business relationship, and/or to establish a connection with investors and fellow colleagues. This workshop will teach participants how to tell a story beginning with a discussion of the basic structure of any story — “the storytelling arc” — and the elements of a compelling story.  These basics will be framed in a context of connecting to pitching one’s business opportunity to a potential partner and/or investor.

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