Circles of Excellence: Measuring What Matters: Turning UIC Web Data into Business Intelligence

Are you still reporting pageviews to leadership when what they really want to know is whether your website is converting interest into applications, inquiries and event registrations?  

This Circles of Excellence session will help you move beyond vanity metrics to track the business outcomes that matter, from information requests to bookings for campus visits. With the uic.edu and Red platform redesigns on the horizon, now is the time to establish your measurement baseline and build tracking infrastructure that demonstrates real ROI. You’ll see examples from the uic.edu dashboard, learn the seven steps to goal-based analytics and find resources to implement conversion tracking for your school’s unique mission. 

Measuring What Matters: Turning UIC Web Data into Business Intelligence 

When: 11 a.m.-noon, Thursday, Feb. 19 

Where: Virtual via Zoom; advance registration is required.    

Who should attend:  Anyone who reports or interprets web data from Google Analytics 

Please also save the dates for the following sessions. Strategic Marketing and Communications will share registration and more information about these sessions closer to their dates.    

• May 2026: Ask Us Anything: Social Media Panel Discussion   

• August 2026: From Fact to Fun: Creating Meaningful Stories   

• November 2026: Maximizing the UIC Brand Refresh   

Spearheaded by UIC Strategic Marketing and Communications, Circles of Excellence is an opportunity for marketing and communications partners across campus to delve deeper in curated sessions about communications, storytelling, brand, digital marketing and engagement with team experts.